One For All wins MarCom Gold Award!

We are extremely proud to announce that we’ve won the MarCom Gold Award in the category business to consumer, a nice recognition for our new website which we launched in January 2019. 

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. This award is presented annually to marketing and communication professionals who stand out with particularly creative achievements. 6,500 participants from 17 different countries participate in this competition. 

MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals.

Scroll down to read our case!

With products sold in over 5,000 stores across North America and 13,000 stores across Europe, One For All is a true specialist when it comes to digital audio-video accessories.

The previous version of the digital One For All platform consisted of a multi-domain webshop, where products could be purchased directly from the company. Unfortunately, this platform offered few possibilities for marketing and inspiration purposes. In addition, the platform, which was still running on an older version of Magento, needed an update to support security updates. 

One For All was curious whether offering the products on its own platform would add value to the brand experience and sales. As the platform was already using a “Where to buy’ solution connecting customers with the main retails by adding a CTA (call-to-action) on each product page.

Additionally the sales on their own web shop demanded a lot from One For All in terms of logistics and fulfillment.

In order to make a final decision and as part of the validation process, we started different A/B tests, the first version showed One For All’s webshop and Where to Buy buttons together, so customers would have the chance to choice where to start the buying process, the second version would only show the Where to Buy button. Surprisingly, the test results showed that the second version performed significantly better. Validated by sales data, it was decided to focus on the ‘Where to buy’ functionality for the new platform. 

During the strategy phase, digital agency TRIMM conducted a thorough investigation into the value position of One For All and the needs of the end-users. Based on the knowledge that the close connection between marketing and design ensures that the platform can perform successfully. 

The main outcome of the strategy sessions was that the platform needed a good mix of inspiration and information. UX researchers and designers from TRIMM and GriDD developed wireframes. Afterwards the wireframes were brought to life by design agency KERN. Subsequent to the design phase, TRIMM technically upgraded the platform by adding new components to the Drupal CMS, giving the platform a commercial purpose and multilingual function.    

Winning the MarCom Gold Award is definitely a feather in our cap. It proves that we did the right thing for our customers. Thanks to everybody involved! 

Bas Zwiers, Online & Digital Manager – One For All

The result is a renewed platform on which the user is inspired and informed by a good mix of storytelling and sales. Smart-tooling supports the user throughout the entire customer journey. One For All’s main tool, the product selector, ensures that the user always chooses the right remote control, wall mount or antenna for their situation. 

Once the right product is selected, the user is optimally informed about the possibilities and the (online) selling points are displayed. Even after purchase, customers are optimally supported by several self-supporting tools linked to the back-end systems of One For All. And finally, the platform is technically easier to maintain and a lot safer. 

 You can learn more about the MarCom Awards and read our case here